Hello, I'm Nicole.

I am a content creator and Social Media Manager based in Los Angeles, California. For over two years, I have worked in the Social Media space doing paid ads and organic content with a focus in franchise and CPG. I keep a proven track record in influencer collaborations, brand launches on social media, and successful national campaigns all while maintaining a cohesive brand voice. I partner with a diverse range of clients, from local eateries to national brands, consistently driving increased brand exposure across social channels.

Expertise:

Cross Channel SM Management
Social Media Paid Ads
Influencer Management

Content Creation
Video & Photography
Art Direction

WOrk I’m Proud of

Wetzel’s Pretzels

Budget & Campaign Management: Managed campaign budgets and influencer collaborations from menu LTOs to orchestrating activations tied to Wetzel's Pretzels' biggest event, National Pretzel Day. Coordinated these efforts with a month-long campaign to maximize impact and engagement.
Influencer Campaigns: Successfully executed social media campaigns with key influencers, driving brand engagement.
Content Creation & Paid Media: Crafted and published engaging copy, created content, and implemented targeted paid media strategies.
Community Engagement: Fostered ongoing community interaction, significantly boosting brand presence.
Significant Growth on Key Platforms: Achieved a remarkable 90% average growth across Instagram, TikTok, and Facebook through viral content and trend-based posts.
Instagram: Grew from 30.8k followers in 2022 to 38.6k in 2024.
TikTok: Expanded from 15.9k followers in 2022 to 35.1k in 2024.

Paso
Pacifico

World Oceans Day Event Leadership: Spearheaded the first annual World Oceans Day event for the non-profit Paso Pacifico.
Collaboration with Local Authorities: Coordinated with the Parks and Recreation department for a safe and impactful event.
Organization Recruitment: Successfully recruited various organizations to participate in the event.
Awareness & Fundraising: Elevated community awareness, increased donations, and donor acquisitions through effective sign up strategies.

Cadoro
Bakery

Website Design & Development: Led the design and construction of Cadoro Bakery’s new website.
E-commerce Optimization: Established effective wholesale and direct-to-consumer purchase funnels.
Copywriting & SEO: Authored compelling web copy and product descriptions, optimizing for Google Ads SEO.
Social Media Growth: Significantly increased Instagram engagement and grew TikTok following from 0 to 1,000.
Content & Paid Media: Published engaging copy and content, implementing successful paid media initiatives.

Bruce’s
Catering

Comprehensive Website Redesign: Overhauled Bruce's Catering's website for enhanced user experience.
Utilization of Existing Photos: Used pre-existing photographs to create a visually appealing interface.
Improved Navigation: Addressed previous navigational challenges, making the website more intuitive and user-friendly.
Enhanced User Experience: Transformed a previously hard-to-navigate site into an accessible and engaging online presence.
Clear Service Delineation: Ensured distinct and easy-to-find sections for each of Bruce's Catering services.
Updated Website Copy: Carefully selected and revised content, ensuring updated and effective communication aligned with the brand's vision.

Marie
Callenders

Strategic Content Development: Developed and executed a content strategy for Instagram and Facebook, doubling account activity.
More than doubled account followers from 5,000 to 14.6k followers
Viral Content Creation: Produced several viral videos, effectively reintroducing the brand to a new, younger audience.
Brand Image Refresh: Rejuvenated a brand traditionally appealing to an older demographic, attracting a younger audience.
Community Management: Managed ongoing community interactions, fostering a vibrant and engaged online presence.